Cosmetics & Makeup 5 min read

The Biggest 2022 Skincare and Beauty Trends: Most popular beauty trends of 2022 revealed

The Biggest 2022 Skincare and Beauty Trends
Published on Aug 02, 2022
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Beauty trends this year stand out for being dominated by skincare and experimenting with makeup looks. Moving away from harsh scented products, the top skincare trends of this year include SPF, glass skin and ceramides.

Popular makeup trends like glitter lips and faux freckles are also popular this year, ranking among the top 20 hottest trends.

At Hey Discount we wanted to find out which celebrities have the most expensive beauty routines, so we looked at the price of each product used by popular celebs in their go-to routines.

We also looked at the maximum estimated potential earnings of some of the most popular beauty influencers on Instagram and TikTok.

The Most Popular Beauty Trends of 2022

1. Retinol

2022 is all about skincare and retinol is the most popular trend according to Instagram, TikTok and Google searches. You’ve probably heard of retinoids by now - while vitamin A derivatives have been used for decades, the popularity of retinoids has risen recently and you can now find a type of retinol in many serums and creams.

 The miracle ingredient everyone’s talking about works differently for everyone, but benefits include the reduction of fine lines, improved collagen production, blemishes reduction and the correction of pigmentation issues.

 We found 1.2 billion TikTok views under the hashtag #retinol and 635,767 Instagram posts with the same tag.

Where to buy Retinol: LOOKFANTASTIC, Estee Lauder

 2. Graphic liner

We’re leaving basic winged eyeliner in 2021, as eyeliner trends from the sixties and eighties make a comeback. One of the most popular beauty trends online, graphic liner has been worn by celebrities including Gigi Hadid, Kylie Jenner and Barbie Ferreira.

 Graphic liner is perfect for beginners, focussing on creativity and unique designs over a perfectly symmetrical cat-eye look.

 There are one billion TikTok views for the hashtag #graphicliner and 655,325 Instagram posts under the same tag.

Where to buy Graphic Liner: Revolution Beauty, Bobbi Brown

 3. Gua sha

Gua sha is a traditional Chinese medicinal practice, meaning ‘to scrape’ and activate ‘redness of the skin’ which is often used to treat chronic pain, reduce puffiness and aid lymphatic drainage.

 The first recorded uses of gua sha took place during the Ming dynasty - China’s ruling dynasty from 1368 to 1644, and in Asia, this healing treatment has been practised by many people daily for centuries. Although, it has only recently become a popular trend worldwide thanks to its popularity on social media.

 We found there are 976.9 million TikTok views for the hashtag #Guasha and 502,093 Instagram posts using the same tag.

Where to buy Gua Sha Tools: Sephora, Notino

The Most Expensive Celebrity Beauty Routines

1. Margot Robbie - $1,941 beauty routine

Margot Robbie has the most expensive skincare routine out of all the celebrities we looked at, at a whopping $1,941 in total!

 The most expensive product in Robbie’s routine, which she shared with The Skincare Edit, is the Skin Caviar Luxe Cream from La Prairie - lifting and firming which contains Swiss caviar, priced at $555. This is closely followed in price by the ZIIP GX beauty device which promotes collagen production costing $495 and the La Prairie Skin Caviar Luxe Eye Cream, priced at $415.

 Margot Robbie tells The Skincare Edit that she chooses makeup wipes to remove her makeup before bed. The cheapest item in her skincare routine is a pack of Johnson's Face Care Makeup Be Gone Refreshing Wipes, priced at $1.49.

 2. Zoë Kravitz - $1,213 beauty routine

Zoë Kravitz’s skincare routine is one of the priciest of all the celebrity routines we looked at. The products in Kravtiz’s routine total up to an astonishing $1,213.

 Breaking down her beauty routine, we found that Kravitz’s priciest selection is the Retrouvé Revitalising Eye Concentrate, priced at $415 for a 30ml bottle.

 Kravitz finishes her beauty routine with the cult favourite Yves Saint Laurent Black Opium Extreme Eau de Parfum, priced at $104.

 3. Vanessa Hudgens - $727.40 beauty routine

Among the highest-priced celeb beauty routines is that of Vanessa Hudgens, which comes to a total of $727.

 The High School Musical star shared her extensive beauty routine with Vogue, and while most items she uses cost less than $30, the most expensive product is the Chanel N°5 Eau de Parfum Twist and Spray Set, which costs $727.40.

 One of the least expensive items in Hudgens’ beauty routine is the Rare Beauty Light Touch Brightening Concealer, also used by Rare Beauty creator Selena Gomez, which costs $19.

The Highest-Earning Beauty Influencers 2022

1. James Charles - $36,200 for a TikTok post | $76,785 for an Instagram post

James Charles has the highest estimated potential earnings of all the beauty influencers on our list.

 One of the most controversial influencers in the beauty world, James Charles’ YouTube channel is currently demonetised, however, he could still make up to $76,785 for posting a sponsored Instagram post.

 The former CoverGirl ambassador could also earn up to $36,200 for uploading a sponsored TikTok reel. 

 2. Narins Beauty - $2,803 for a TikTok post | $28,541 for an Instagram post

Narins Beauty first found popularity on YouTube with her videos about beauty, DIY, comedy and vlogs.

 The Syrian influencer could make up to $28,541 for uploading a sponsored Instagram post and up to $2,803 for a sponsored TikTok reel.

 3. Sandra Cires Art - $8,809 for a TikTok post | $11,271.25 for an Instagram post

Miami-based artist and beauty blogger Sandra Cires has over 16 million YouTube subscribers and is one of the most popular Latina beauty influencers.

 Cires could make up to an estimated $11,271.25 for a sponsored Instagram post and up to $8,809 for a sponsored TikTok reel.



We wanted to find the most popular beauty trends this year, so we used Google Keyword Planner to find the total number of worldwide Google searches for popular skincare and beauty trends in the last 12 months. We also used Instagram to find the number of Instagram posts using the relevant hashtag for each trend, and TikTok to find the number of views for the relevant hashtag for each trend. We then totalled these figures to find the most popular beauty trends of 2022. All information is accurate as of 04/05/22.

 We wanted to find the highest-earning beauty influencers on Instagram, so we compiled a list of top beauty influencers using Socialblade and Cosmopolitan. We then used Influencer Marketing Hub’s Instagram Money Calculator and TikTok Money Calculator to find the maximum estimated earnings for each influencer for posting a sponsored post to TikTok or sponsored reel to Instagram. All information is accurate as of 04/05/22.

We compiled a list of celebrities using lists from Glam and Vogue, and we sourced the beauty routines of each celebrity from The Skincare Edit, Teen Vogue, Well and Good, Women’s Health and the Vogue Youtube channel.


Charlotte Marshall

Savings Ninja

Being a full-time content writer and part-time shopaholic, globe-trotter and avid lover of all things food (and wine)...I love researching the best money-saving hacks so that I can help fuel my own passions, and yours!

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